Resources
Guides for South African business owners
Plain-English, no-jargon guides on getting Google Ads to actually work in South Africa. No fluff, no sales pitch, just what we would tell you on a call.
Free download · Audit template
The Google Ads Audit Template
Score your own account across 7 areas in about 15 minutes and see exactly where your budget is leaking. Free, no tools or login required.
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Featured guide · Pillar
Google Ads in South Africa: The Complete Guide
What Google Ads costs in Rands, the campaign types explained, where South African businesses waste money, how to measure whether it is working, and how to choose a partner. ~4,000 words, plus a plain-English glossary and FAQ.
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Guide · Pricing
How Much Do Google Ads Cost in South Africa?
A transparent breakdown: ad spend vs management, what a click really costs, the budget framework with a worked example, the learning-phase economics, hidden costs, and how to tell if it is profitable.
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Guide · Diagnostic
Why Are My Google Ads Not Working?
The five symptoms diagnosed, each traced to its real root cause, the in-order checklist to find your fault, the “fixes” that quietly make it worse, and when to fix, rebuild, or stop.
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Guide · Comparison
Google Ads vs Facebook Ads vs SEO: Which Should You Use?
What each channel is actually for, what they cost in money and time, and a clear decision guide for South African businesses. The one question that decides everything, plus why it is a sequence, not a contest.
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More guides
Google Ads agency vs DIY: an honest comparison
Should you run it yourself or hire? An economics-based answer, plus the break-even and the cheap-agency trap.
Is R5,000 enough for Google Ads? (The honest answer)
Yes, with focus. What a small budget can and cannot buy, why small budgets fail, and how to make R5,000 perform.
Google Ads vs SEO: which is better for a new business?
Why most new businesses should start with ads, why SEO is slow for new sites, and the both approach that wins.
Why you probably should not run Google Ads (yet)
Google Ads is not right for everyone. The four signs you are not ready, and what to do instead.
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